Esh7enly
Mobile App
Mobile App
Overview
Esh7enly is a mobile application designed to revolutionize phone recharges in Egypt. Inspired by existing solutions like Fawry, Aman, and O Pay, Esh7enly aims to offer a more convenient, user-friendly, and potentially localized alternative for topping up mobile phones.
Problem
Traditional methods of phone recharging in Egypt, such as purchasing physical scratch cards or waiting in line at stores, can be inconvenient and time-consuming. This project seeks to address this issue by providing a digital solution.
Solution
Esh7enly offers a mobile application that allows users to:
Recharge phones: Quickly and easily top up any mobile network in Egypt.
Manage accounts: View recharge history, manage saved contacts, and track spending.
Enjoy convenience: Eliminate the need for physical scratch cards and long queues.
Potential for Local Touch: The app could incorporate elements of Egyptian design or cultural references to create a unique identity (optional).
Target Audience
Esh7enly targets a broad audience in Egypt who rely on mobile phones and require frequent or occasional recharges. This could include:
-Tech-savvy young professionals
-Small business owners managing multiple lines
-Value-conscious individuals seeking affordable options
*User Persona
Name: Ali Samy
Age: 22
Occupation: Marketing Manager
Technology Usage: Moderate, comfortable with smartphones for basic tasks
Financial Needs: Convenient payment solutions for customers, ability to track sales and
expenses digitally, desire for user-friendly interface and reliable customer support.
Age: 22
Occupation: Marketing Manager
Technology Usage: Moderate, comfortable with smartphones for basic tasks
Financial Needs: Convenient payment solutions for customers, ability to track sales and
expenses digitally, desire for user-friendly interface and reliable customer support.
*Interview Results
Interviews with potential users highlighted the demand for a user-friendly financial app with comprehensive features. Users emphasized the importance of security, convenience, and accessibility in conducting financial transactions, indicating a strong market need for Esh7enly.
• Customer pain points, preferred payment methods, desired functionalities.
• Bill provider integration needs, data security concerns, transaction fee preferences.
• Financial institution security protocols, transaction authorization processes, data sharing
considerations.
• Customer pain points, preferred payment methods, desired functionalities.
• Bill provider integration needs, data security concerns, transaction fee preferences.
• Financial institution security protocols, transaction authorization processes, data sharing
considerations.
*Task Analysis for Individual Users
Main Task: Perform Financial Transactions
o Subtask 1: Log in to the Esh7enly app securely
o Subtask 2: Select transaction type (bill payment, money transfer, etc.)
o Subtask 3: Enter transaction details accurately (recipient information, amount, etc.)
o Subtask 4: Confirm transaction and review confirmation/notification
o Subtask 1: Log in to the Esh7enly app securely
o Subtask 2: Select transaction type (bill payment, money transfer, etc.)
o Subtask 3: Enter transaction details accurately (recipient information, amount, etc.)
o Subtask 4: Confirm transaction and review confirmation/notification
*User Flow
*Design Prototype
*Visual Design
- TYPOGRAPHY
Metropolis , Farsi Simple
-Colors
#F6793B , #090401
#F6793B , #090401
*Prototype
